Small Businesses Brace for the Rising Tide of Atlantic Storms
This story originally appeared in New York Trend.
Between 2015 and 2024, the Atlantic Ocean saw an average of 18 storms each year reaching at least tropical storm strength—the highest 10-year average on record. As these increasingly frequent storms threaten lives and livelihoods, coastal communities are facing a new reality: adaptation is no longer optional. For small business owners, preparing for hurricanes and other climate disasters can mean the difference between survival and closure.
Joyce Coffee and Dr. Robert Macnee, leaders of Climate Resilience Consulting, are on the front lines of helping businesses navigate these escalating risks. Their new book, The Resilience Advantage: A Small Business Guide to Preparing for Floods, Heatwaves, Wildfire, and Other Climate Disasters, lays out practical strategies for owners to protect their people, property, and operations.
The first step, they say, is to strengthen your shell. Your building is your first line of defense against wind and water. Even modest upgrades—securing roofs, reinforcing doors, or installing storm panels—can dramatically reduce damage. Renters should collaborate with landlords on protective measures or consider temporary solutions that mitigate risk.
Next, they advise owners to back it up. Hurricanes don’t just batter structures—they disrupt operations. Power outages, communication failures, and damaged equipment can halt business in its tracks. A robust continuity plan, with backups for critical systems, allows businesses to act fast and prevent minor interruptions from becoming long-term closures.
Equally important is evacuating with clarity. When warnings arrive, every second counts. Clear evacuation protocols, well-communicated roles, and practiced drills help keep employees and customers safe. Acting early is crucial.
Once the storm passes, reopening requires careful attention. Document and recover: photograph damages, save receipts for cleanup, and check for hidden hazards like mold. This documentation is essential for insurance claims, loans, and grants, ensuring that recovery is as smooth as possible.
Finally, businesses should upgrade for the future. Each storm provides lessons. Whether it’s stronger roofing, improved windows, or better landscaping, rebuilding smarter and safer helps businesses withstand future events. Renters can advocate for landlord improvements or invest in portable protective measures.